GRAPHIC DESIGN • SOCIAL MEDIA STRATEGY

Black Equity Coalition Impact Overview

The Black Equity Coalition (BEC) needed a high-impact visual tool to communicate their complex, multi-faceted work and impact in Pennsylvania.

Objective: Distill complex organizational data into a visually compelling single-page report that communicates the BEC’s mission to strengthen equitable systems and advance justice in Pittsburgh and Allegheny County.

Strategy: Bridge the gap between "mission" and "metric," I developed a layout that prioritizes a top-down information hierarchy: Identity, Narrative, and Impact.

  1. The Identity: Leading with the "Rooted in Community" mantra to establish immediate trust and local relevance.

  2. The Narrative: Breaking down the "Focus, Approach, and Vision" into digestible blocks to explain how the coalition operates before showing the results.

  3. The Impact: Using high-contrast "Impact Cards" to highlight the $9.5M raised and 4,500+ vaccinations, providing concrete proof of their effectiveness.

Data Visualization: Employed a vibrant color palette (pink, green, and orange) to categorize different impact sectors, making the data feel energetic rather than clinical.

Authentic Imagery: Integrated candid photography of community interactions to humanize the statistics and reflect the "wraparound services" mentioned in their approach.

Action-Oriented Footer: Included a clear call-to-action (CTA) with direct contact points to convert readers into partners or donors.

Social Media Campaign

Challenge: Create an engaging awareness campaign as part of the social media strategy to support their impact report. Breaking the report into its three essential parts: Mission, Impact, and Vision.

DEFINING EQUITY

The first carousel is an introduction to the organization and focused on defining their mission and how they approach achieving results.

DEFINING IMPACT

DEFINING IMPACT

DEFINING VISION

Every organization needs a vision that defines the highest aspiration their mission can achieve.

The use of archival images is the best representation of their vision in action: working to improve health outcomes, developing neighborhood partnerships, and events highlighting the energy of Pittsburgh’s Black community.

Results